Head of marketing communication & content
з/п не указана
Москва
полная занятость
5 + лет
Groupe SEB – мировой лидер на рынке мелкой бытовой техники и посуды. Предпринимательский потенциал, любовь к инновациям, профессионализм, командный дух и уважение к людям — опираясь на эти ценности, Groupe SEB создает технологичные продукты, которыми пользуются в 150 странах мира. Это глобальная компания с семейной атмосферой, в которой вы сможете выбрать индивидуальный путь развития и построить свою историю успеха.
Что нужно делать
- Be responsible for all Media (offline & digital), CRM, Online Reputation management activities & Content creation for brands presented on Russian market
- Define strategy for all Marketing communications, Content creation and distribution process. Align strategy vision with all involved departments and bring it to life
- Manage team of 10+ marketing professionals and 30+ ORM specialist
- Manage >1 bRUR media budget, media planning in full media mix (TVC, OLV, digital campaigns) with ROAS oriented approach
- Coordinate business, category, trend & creative insights for efficient content production
- Ensure CRM activities efficiency – grow data base, customer engagement and sales
- Define strategy for ORM team in line with business demand
Мы ожидаем, что вы
- At least 5 years of managing big marketing teams experience, with must have expertise in digital/ecom
- Ability to form strategy vision and concept and to build system of influence to bring the vision to life
- Deep experience in marketing communications, media and content is a plus
- English - Advanced
- Excellent management skills, be initiative, fast and proactive.
- Hard working mindset
- Experience in working with headquarter and ability to create selling stories on top level is a plus
- Leadership and constructive influence to stretch agencies and internal stakeholders
Мы предлагаем
- Work in an international company that occupies a leading position in the market
- Competitive salary level
- Additional medical insurance, life insurance
- Compensation for food expenses
- Opportunities for professional and career development
Опубликована 3 ноября 2022